Heck Foods was founded by Yorkshire farmers Andrew and Debbie Keeble in 2012 and manufactures sausages that are sold throughout the UK in Tesco, ASDA, Morrisons, Booths and Waitrose, as well as via its own website.
Heck is a family business with three of the second generation currently working alongside Andrew and Debbie Keeble.
How has Panoramic helped?
Panoramic’s investment has enabled the Keeble family to build awareness of its premium sausage brands through enhanced marketing and in turn increase sales. In addition, Panoramic introduced Mark McDavid, former MD of Aunt Bessie’s, who subsequently took up the position of Chairman.
With Panoramic’s support, the company is now on track to achieve sales in excess of £10m. It is now the UK’s No.1 premium sausage brand.
Andrew Keeble, Co-Founder and Managing Director of Heck:
“We were looking for investors who would not only support us and help us to take our business to next level, but who would also allow us the freedom to run our business our way. Panoramic brings a great deal of business experience, connections and financial firepower to the table but we remain in total control of our production process. It was imperative that we were able to work with external investors in that spirit.”
Sector: Food manufacturing
Amount invested: £1m
Date of investment: 2014
Deal type: Development capital