Panoramic Growth Equity supports expansion of Dog Digital

Creative agency Dog Digital opens London office to service its growing financial services client base

Award-winning digital communications agency, Dog Digital (“Dog”), which is backed by the leading equity investor in fast growing, entrepreneurial companies, Panoramic Growth Equity (“Panoramic”), has this week expanded its international network into London.

Dog Digital operates across the digital communications spectrum including major web development, social, search & display advertising. They represent major blue-chip organisations, mid-market corporate companies and high-profile consumer brands; and with strong credentials in finance – clients include Aberdeen Asset Management, JP Morgan, Standard Life, Prudential and F&C, and sport – including clients such as UEFA, London Olympics, Commonwealth Games and the Ryder Cup.

In addition to establishing a London presence, Dog has taken steps to further build its reputation in the financial services sector, appointing Nathalie Sadler, formerly of Citywire and the Financial Times, to head up business development in financial services. Dog is set to benefit from her extensive experience in financial publishing and she will be supported by creative and technical expertise from the agency’s headquarters in Glasgow.

Since its establishment in 1996, Dog Digital has experienced 25% year on year growth in the past year and currently employs 70 members of staff at its headquarters in Glasgow. Dog secured £1m of growth capital from Panoramic in March 2012 in order to broaden its service spectrum and leverage new routes to market. Since the investment, Dog has also opened an office in Singapore.

Dog’s expansion into London follows Panoramic’s recent £1.2m investment of growth capital in digital marketing business, Captify Media Limited. This was a sixth investment for Panoramic’s Enterprise Capital Fund I, which held its final close in September 2010 and was oversubscribed at £34m.

Malcolm Kpedekpo, partner at Panoramic who sits on the board of Dog Digital, commented: “We invested in Dog Digital because it is an exciting business that is well placed in a high-growth sector.  Since we made our investment, the company has grown considerably, expanding into Singapore and now London. It is great testament to the team that they are increasingly seen as the creative partner to many leading organisations; a reputation that can only be enhanced by their presence in London.”