Panoramic invests in e-commerce specialist

Panoramic Growth Equity (“Panoramic”), a leading equity investor in fast growing, entrepreneurial UK companies, today announced that it has supported a development capital investment in Quill Content Limited (“Quill”) alongside existing investor Smedvig Capital Limited.

Founded in 2011 by serial entrepreneur Ed Bussey, Quill have pioneered a disruptive new model for content creation, purpose-built to help ecommerce businesses optimise the online purchase journey and use Primary Content to drive sales. Quill work with over 170 global brands including John Lewis, House of Fraser, Ebay, Mothercare and Zalando, and work with agencies and clients in 13 countries. They have a growing freelance network of over 2,000 content creators covering 40 languages. The investment will be utilised to further invest in its proprietary Quill Cloud software and to accelerate its rapid growth into new markets through Europe and the United States.

Malcolm Kpedekpo, Partner at Panoramic Growth Equity, commented:
“We have been immensely impressed by Quill’s unique capability to produce high-quality content at unprecedented speed and scale – as well as the calibre of its team and clients. The company represents an exciting addition to Panoramic’s investment portfolio and we look forwarding to helping Quill execute its ambitious expansion strategy”.

Ed Bussey, Founder and CEO of Quill, commented:
“Quill’s mission is to redefine how digital content is created. We’re at the forefront of a flourishing industry, at a time when demand for quality online content is soaring and the old models of content production can’t meet this demand. With our unique business model – using technology to enable a global talent marketplace – we can produce high quality content at the speed and scale required by ecommerce. This investment round gives us the financial firepower to scale our operations on a global scale.”

Panoramic Partner Malcolm Kpedekpo will join the Quill board as part of this transaction.

Panoramic were advised by lawyers Addleshaw Goddard with Consilium Chartered Accountants providing Financial Due Diligence, Cruxy providing Commercial Due Diligence, Neotas providing Management Due Diligence and TL Dallas providing Insurance Due Diligence. Quill were supported with legal advice provided by Bird and Bird.