Search intelligence business Captify was founded in 2011 by Dominic Joseph and Adam Ludwin. Panoramic invested in 2013 when Captify comprised of 9 staff and 1 office in London generating revenues of c£2m. In 2018, the business employs over 180 staff in 6 countries worldwide and has experienced exponential growth in revenues. Captify has been regularly recognised as one of the UK’s fastest growing companies. Captify continue to revolutionise the industry and this trend continued in 2017.
Captify’s international expansion continued with the opening of a new office in Madrid, Spain, in December 2017. Newly promoted VP of Europe, Vincent Pelillo, former MD of Captify Paris oversaw the launch of Spain and its operations, as well as delivery of aggressive expansion plans into other EU cities. At the time, Dominic Joseph, Captify CEO & Co-Founder said “the launch into Spain has been accelerated due to industry demand from our global agency partners. It’s also an interesting market for us as we test the waters in South America too”. The move into Spain follows exponential company growth in 2017 of 134% driven by success for global advertisers such as Apple, Microsoft, Nike, American Express and Unilever across both Europe and the US.
Captify’s culture is contagious! Captify constantly innovates when it comes to the inclusion, development and engagement of their team. This is particularly important given the significant number of millennials in Captify who have high expectations from their employer and see work as much more than just a job. Last year Captify introduced a Futures Board, which is a nominated team of eight global Captifiers formed to shape and influence how the business is run, with a view to developing the next generation of leaders for the business. The meetings also include Captify’s founders and an investment partner from Panoramic or Smedvig.
Be the Change
Gender equality is paramount to Captify, who last year started an event series “Be the Change” to empower women within the business and industry with the skills and knowledge to progress to senior level roles, creating more gender equality in the boardroom. Inspirational speakers included Lindsay Pattinson, Global CEO of Maxus Worldwide and Diane Young, Founder of The Drum.
In June 2018 Captify welcomed Tom Rogers to the board as Chairman. Tom is a high profile US media executive who was formerly CEO of TiVo Inc, founded CNBC and was President of globally recognisable media business NBC Cable. He is a regular contributor to business news channels in the US, where he is based. Tom has been inducted into the Broadcasting Hall of Fame, the Cable Hall of Fame and has received Emmy Awards for his contributions to the development of advanced television. Tom has the experience and vision to guide Captify through its continued fast pace of growth and geographical expansion.
And the award goes to:
In December 2017, Captify won the National Growth Management Team of the Year Award at the BVCA Management Team Awards evening. Captify won the Growth Management Team Award for London and South East in both 2017 and 2016 but were delighted to go one step further with the National Award in 2017.
The awards are highly prestigious titles handed out by the UKs private equity industry body, the BVCA. Captify won after seeing off competition from the UK’s fastest growing and most innovative companies, backed by large scale private equity houses with huge resources, which makes the win even more sweeter.
Captify’s story, as told by founders of the business, Adam Ludwin and Dominic Joseph, was captured in film here.